Afingo (www.afingo.com) says its new website, newly launched this month, will connect fashion designers directly to their audiences in a social network.
   ‘For consumers, Afingo.com will give exclusive access to learn about the latest fashion trends directly from their favourite designers. Designers and retailers can share behind-the-scenes industry information with customers in exchange for immediate consumer reviews and opinions,’ says its release today.
   ‘The multi-functional fashion portal allows consumers to offer input directly to designers and retailers about their collections, provides designers with necessary information to give consumers exactly what they want, assists retailers by selling products directly to consumers and helps “in the biz” suppliers to develop a thriving business.’
   Consumers will be able to rate designs from their profile pages, while designers can post look books and give information on when new products become available to the public.
   The site will also connect retailers, providing store location information and contact with designers.
   Basic membership is free, with VIP access for consumers beginning at US$49 per annum. Designers and retailers can expect a fee of US$29·99 per month or US$299 per annum beginning in February.
   The site has been founded by Canadian-born Liza Deyrmenjian. Moe Somani serves as COO.

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