Mert & Marcus

Above Megan Fox is the latest celebrity to front a fashion label’s campaign.

In the main part of the Lucire site this week, Samantha Hannah makes her first 10 style picks for ’10, for the southern summer in New Zealand. Elyse Glickman, meanwhile, discovers there’s more to choosing jewellery for the bride, and investigates.
   Likely to be the biggest article of the trio is one tied to a celebrity, in this case, Megan Fox, from the Transformers series. While we’ve already featured Karen Elson for St John Knits this week, along with Georgia May Jagger for Versace, Armani has decided it would not be outdone and released many of its spring–summer 2010 advertising images featuring the heart-throb actress.
   We have to admit to being surprised by Fox’s choice; she is, nevertheless, someone with the high profile that Armani enjoys. The Tennessee-born actress’s appeal, we thought, was limited to teenage and 20-something young men, and our very quick, unscientific poll of a few indicates she’s not considered by women to be in the same league as some of the more familiar models—or, for that matter, another curvy, high-profile actress, Scarlett Johansson.
   However, if it’s headlines Armani wants, Megan Fox will deliver them.

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