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Ellen von Unwerth, Kate Beckinsale and Zooey Deschanel collaborate on new Absolut campaign


NEWS
Filed by Lucire staff/March 24, 2010/23.05


Absolut photographed by Ellen von Unwerth
Absolut photographed by Ellen von Unwerth
Absolut photographed by Ellen von Unwerth
Absolut photographed by Ellen von Unwerth
AbsolutAbsolut Vodka has been pushing its lifestyle image for some years—that not only is it a mere vodka, but it’s tied to the hippest and most creative places on the planet.
   Its Drinks campaign, launched on to the New Zealand market this week, is a collaboration with photographer Ellen von Unwerth and actresses Kate Beckinsale and Zooey Deschanel.
   And instead of providing a few drinks’ recipes, Absolut talks about the stories that gave rise to the cocktails it’s promoting. There’s a renewed cosmopolitan from New York barman Toby Cecchini, and a bloody Mary created at Paris’s Harry’s Bar.
   The cocktails being profiled include Absolut Cosmo, Absolut Twist (right), the Absolut Bloody and Absolut Blues.
   The complementing images range from Deschanel in a science-fiction-inspired setting, and Beckinsale in a 1980s’ one.
   The Absolut website with the campaign went live on March 22 at www.absolut.com/nz; there is a Facebook page with New Zealand-specific offers.

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