Singaporean entrepreneur Niles Toh has announced his I Need Truth website, where registered users can give feedback—from a basic thumbs-up or down (a ‘like’ or the Facebook-absent ‘dislike’) to a comment—on what people submit.
If you’re thinking about purchasing a dress, you’re bound to find largely positive comments online, especially from the designer and even some of the media.
Toh’s idea is to seek honest opinions from the public, regardless of where they are based.
By uploading the picture, he expects the public to tell an enquirer just what they think.
He says that even friends are likely to tell a white lie. In his release, the company states, ‘People tend to be more self conscious about their appearance, how people look at them and their actions. However, [the] majority are still facing the problem of acquiring insufficient or biased opinion from friends, many of whom are unwilling to tell the hurtful truth.’
Although Toh begins his national service at the end of July, he intends to run the site over the next two years.
The site is currently in beta.
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