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Adidas unveils spring ’11 TechFit, with help from the Staatsballett Berlin


NEWS
Filed by Lucire staff/November 14, 2010/2.58


Adidas TechFit spring 2011 launch with Staatsballett Berlin
Adidas TechFit spring 2011 launch with Staatsballett Berlin
Adidas TechFit spring 2011 launch with Staatsballett Berlin
Adidas TechFit spring 2011 launch with Staatsballett Berlin
Ballet must be in the Zeitgeist. Adidas has unveiled its spring–summer 2011 TechFit shoe collection with help from its local ballet, the Staatsballett Berlin, which features Adidas ambassador Alessandra Pasquali.
   The collection was unveiled at Berlin’s Stadtbad Oderberger with ballerinas from the Staatsballett.
   It had been developed with the Staatsballet, meeting the athletic needs of women and specific female body support, according to the company.
   TechFit also has what Adidas calls ‘technology compression benefits such as maximizing body energy during workouts to make the sessions last longer.’ The shoes claim to ‘hug and lift’.

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