As revealed in Women’s Wear Daily ten days ago, Louis Vuitton’s autumn‚Äďwinter 2011‚Äď12 campaign features models Zuzanna Bijoch, Daphne Groeneveld, Gertrud Hegelund, Nyasha Matonhodze, Ana√Įs Pouliot and Fei Fei Sun.
Louis Vuitton has sent a little more behind-the-scenes info on the campaign, with nine images photographed by Steven Meisel.
‚ÄėFor fall‚Äďwinter 2011‚Äď12,’ says Louis Vuitton artistic director Marc Jacobs, ‘Steven Meisel and I met and decided we would do this wonderful story of beautiful vintage cars, little dogs and fresh-faced young women.
‚ÄėIt’s a very classic scenario, and of course it suggests travel, but I think we gave it a fresh, modern and sometimes a little bit naughty, tongue-in-cheek spin.’
The campaign involved the six models, ﬁve vintage cars and their chauffeurs, and fourteen pedigree dogs, shot at a disused aerodrome in Brooklyn, New York.
The story is the journey to a Louis Vuitton fashion show, where the woman leaves her hotel, dog in tow, and enters her limousine. By using some luxury cars from the past, Vuitton highlights the materials used in the collection: patent leather, lacquered python, shearling, and Mongolian lamb.
’The season’s star accessories [are], among them, shiny rubber boots, shearling ofﬁcers’ caps and glazed lambskin gloves as well as the variations on the iconic Lockit handbag, including the Extraordinaire clutch in alligator with its diamond-paved padlock and handcuff,’ says the company.
The campaign breaks in August 2011 issues of magazines worldwide.
Chanel has launched its J12 Chromatic, a development of the J12 line of watches. The Chromatic is made from titanium ceramic, a new material, in what Chanel calls ‘a unique and ever-changing colour.’
The material, after being polished using diamond powder, is particularly reﬂective, and is highly resistant to scratches.
The J12 Chromatic is available in seven models: a 33 mm with quartz movements, and 38 and 41 mm models with automatic movements, in two versions set with round or baguette-cut diamonds.
The company has released the image at left as well as a 30-second creative, shown below, to promote the J12 Chromatic.
Model Penelope Benson (left) has been signed to the Playtex brand, and the company has come out with a bra ﬁtting guide and tips to coincide with the new development.
Playtex claims that seven out of ten women are wearing the wrong size bra, based on US research.
Its hot tips include: ‘If you want to enhance your cleavage, look for underwire bras and push-up bras.
‚ÄėIf you want a sleek look for under your clothes, full-coverage or minimizer bras are best.
‚ÄėIf you have a bigger bust, look for a bra that provide strong support, especially in the midriff band area and with wider straps to reduce pressure on shoulders.’ Playtex’s website has a bra ﬁtting guide, and the company also invites women to visit its stores for a professional’s advice.
For stockists within New Zealand, call (0800) 450-103 or visit www.playtex.co.nz.
The ﬁfth Fitting Room will move from its traditional home of Madrid to Barcelona on July 14, at the B-Hotel in the Plaza Espa√Īa. It will take place at roughly the same time as the Brandery, the trade show of urban and contemporary fashion in Barcelona.
As in Madrid, the event takes place inside hotel rooms, with each one decorated by the exhibiting designer or artist.
The Brandery will be held at the Fira Barcelona, across the road from the B-Hotel, on July 13‚Äď15.
The two events have partnered in the past. Ten store managers will attend the Fitting Room to choose at least one participant for each store, according to the organizers, while the Brandery will choose a participant for a 9 m¬≤ stand at its next winter showroom. (The most recent winner was Salvador Bachiller.)
The media are going into Cheryl Cole overdrive again with rumours that ‘Britain’s sweetheart’ has been dumped from the US version of The X Factor, after months of speculation over the producers’ attempt to court her.
The gossip mill claims that there is no chemistry between Cole and fellow judge Paula Abdul, and that American audiences are ﬁnding her Geordie accent difﬁcult to follow.
This is at odds with early reports that Cole had positive feedback from US audiences.
She may be replaced by co-host Nicole Scherzinger.
Cole could return to the original X Factor, the ITN report below claims.
Meanwhile, Pixie Lott has launched her third collection for Lipsy, with celebrities including David Hasselhoff, Rochelle Wiseman and Marvin Humes attending.
Lott says her collection has a greater focus on festival and party dresses, with a vintage and 1970s’ inspiration on the one hand, and colour blocking and boldness on the other.