Lucire


  latest news   fashion   beauty   living   volante   print and tablet   tv
  home   community   shopping   advertise   contact

«
»


AnnaLynne McCord models Marc Ecko; Diane Krüger celebrates with Jaeger-LeCoultre


NEWS
Filed by Lucire staff/January 20, 2011/4.56


AnnaLynne McCord for Marc Ecko spring 2011
Tony Duran

It’s time for fresh marketing campaigns, some with new faces. Yesterday we débuted Chanel’s photographs with Vanessa Paradis; Stateside, Marc Ecko has announced AnnaLynne McCord of 90210 as its new brand ambassador for its spring–summer 2011 handbag line. A photo shoot with McCord, using Marc Ecko bags positioned strategically, will début in March in magazines such as Seventeen and Cosmopolitan, and in other media.
   ‘I had so much fun shooting the Marc Ecko campaign, wearing nothing but the amazing handbags—the ads are going to be so sexy!’ said McCord in a release.
Baume & Mercier   Ecko himself called McCord ‘a proper bombshell. She makes my heart skip a beat. She’s got a great sense of style and a good vibe.’
   Tony Duran shot the campaign at Siren Studios in Hollywood. Scroll down to the bottom of this entry to see behind-the-scenes footage of the photo shoot.
   Online now is our coverage of the Baume & Mercier bash, where they dressed up Genève as the Hamptons. We love a lot of the Hollywood celebs’ work, but it’s just as nice to see faces such as Thomas Kretschmann, Mathilda May and Valeria Bilello in our social pages.
   While Gwyneth Paltrow and others partied for Baume & Mercier, Jaeger-LeCoultre celebrated the 80th anniversary of the Reverso watch at SIHH, with its spokeswoman, Diane Krüger.

Diane Krüger
Diane Krüger
Diane Krüger
Above Diane Krüger promotes Jaeger-LeCoultre, and is photographed with Jaeger-LeCoultre CEO Jérôme Lambert.


Annalynne McCord: Marc Ecko Handbag Line
Uploaded by magicBulletMedia1

Also in Lucire’s news section

 

Get more from Lucire

Our latest issue

Lucire 38
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter

Lucire on Instagram