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Rihanna is face and voice of Nivea’s 100th anniversary


NEWS
Filed by Lucire staff/March 3, 2011/10.59


Rihanna, sponsored by Nivea

German group Beiersdorf has announced that music icon Rihanna is the face and voice of Nivea’s 100th anniversary campaign.
   The company says it will focus on its skin care competence, with Nivea’s centennial events commencing in May.
   The marketing campaign will target a younger group and will include digital media, says the company.
   Nivea says it will sponsor Rihanna’s tour across North America and Europe, commencing at the end of May.
   To support its products, it will throw a thank-you event, and a skin care advisory tour in 75,000 retail locations.

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