latest news   fashion   beauty   living   volante   print and tablet   tv
  home   community   shopping   advertise   contact


Rihanna is face and voice of Nivea’s 100th anniversary

Filed by Lucire staff/March 3, 2011/10.59

Rihanna, sponsored by Nivea

German group Beiersdorf has announced that music icon Rihanna is the face and voice of Nivea’s 100th anniversary campaign.
   The company says it will focus on its skin care competence, with Nivea’s centennial events commencing in May.
   The marketing campaign will target a younger group and will include digital media, says the company.
   Nivea says it will sponsor Rihanna’s tour across North America and Europe, commencing at the end of May.
   To support its products, it will throw a thank-you event, and a skin care advisory tour in 75,000 retail locations.

Also in Lucire’s news section


Get more from Lucire

Our latest issue

Lucire 40
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter

Lucire on Instagram