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March 10, 2011

Keira Knightley’s Chanel Coco Mademoiselle teaser footage released

Lucire staff/11.29

Keira Knightley for Chanel

Chanel has released video footage of Keira Knightley in a beige leather catsuit next to a motorcycle in Paris as a teaser for its Coco Mademoiselle campaign.
   Filmed last September, the finished advertisement will feature Knightley riding the machine, though for the teaser, the Pirates of the Caribbean actress stands alongside it, referring to a ‘Chanel superwoman’.
   The campaign itself will dĂ©but in full on March 21.
   Additional footage, which has more glimpses of the finished advertising film, mostly features Knightley giving her thoughts on Coco Mademoiselle. She claims to wear men’s perfume normally, and that Coco Mademoiselle was the first women’s scent she has ever worn.
   She says it has the right mixture of ‘strength and subtlety.’ ‘It doesn’t overpower. It just makes you feel you can stand up straight.’
   The second interview shows Knightley continuing her thoughts on Coco Mademoiselle, with imagery from her campaign photographs.

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