Amanda Holden parodies ’50s icons in TrimSole campaign

We had covered numerous celebrity endorsements of late, but had not expected news of Amanda Holden fronting a campaign—but the Britain’s Got Talent judge is now, in fact, the face of TrimSole, a ‘fitness footwear brand’.
   TrimSole has what it calls a Trim-Tech sole that shifts the wearer’s centre of balance, making one’s legs work harder on the go.
   The campaign images have Holden parodying both Jane Russell in Gentlemen Prefer Blondes and Marilyn Monroe in The Seven-Year Itch. The idea is to convey that sandals can be glamorous.
   The sandals begin at £24·95 and are available exclusively at TrimSole’s website.