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Primal Earth, Fudge launch affordable hair and skin products for May

Filed by Ella Garland-Levett/April 28, 2011/12.19

Primal Earth has announced two new organic grooming products for men. One of New Zealand’s top selling organic grooming ranges now has Primal Earth Face Scrub and Primal Earth Balm SPF 15.
   The brand new products are made with cutting-edge green chemistry. The Face Scrub has natural silica beads that buff away the excess oil, dirt and dead cells, leaving the skin fresh and smooth all day long, for NZ$9·99. The Balm retails at NZ$14·99. It is a non-greasy moisturizer with natural zinc oxide to protect against all elements.
   The Kiwi brand also offers face wash, shaving gel and moisturizers free of harsh chemicals. All products have revamped packaging for 2011.
   Another new affordable grooming product range for 2011 is Fudge Urban. Available from the supermarket from May 2011, this unisex range is perfect for those Gen Yers who love fashionable hair styling but don’t have the funds to support their dreams. Prices range from NZ$11·99 to NZ$13·99. However, unlike most supermarket brands, Fudge Urban has 11 styling products that helps you sculpt any hair type from long, short, straight, curly, clean or messy.
   The products include Dry Shampoo, with micro-powders that clean the hair of natural dirt without water. Also, Gel Head is a flexible, bendable wet look controller. Other products include Instant Smoothie to “de-fluff” your flyaways after straightening, Mess Stuff for blow-drying, Sea Salt to give textured beach hair and Straight Hair Stuff for heat protection. There are also Surfers’ Wax, Texture Blaster, Textured Junk, Fixing Glue and Matt Wax.—Ella Garland-Levett

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