Lucire: News



May 27, 2011

Playtex signs Penelope Benson and releases ‘hot tips’

Lucire staff/10.07

Model Penelope Benson (left) has been signed to the Playtex brand, and the company has come out with a bra fitting guide and tips to coincide with the new development.
   Playtex claims that seven out of ten women are wearing the wrong size bra, based on US research.
   Its hot tips include: ‘If you want to enhance your cleavage, look for underwire bras and push-up bras.
   ‘If you want a sleek look for under your clothes, full-coverage or minimizer bras are best.
   ‘If you have a bigger bust, look for a bra that provide strong support, especially in the midriff band area and with wider straps to reduce pressure on shoulders.’
   Playtex’s website has a bra fitting guide, and the company also invites women to visit its stores for a professional’s advice.
   For stockists within New Zealand, call (0800) 450-103 or visit


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