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Miromoda launches indigenous fashion extravaganza during Rugby World Cup

Filed by Sabine Ernest/August 9, 2011/12.08

Adrienne Whitewood
Above One of Adrienne Whitewood’s designs at New Zealand Fashion Week last year. The designer will return for Fashion Week in 2011, and participate in the Miromoda Extravaganza in Wellington.

Miromoda prepares for some of New Zealand’s exciting events as top Māori fashion designers anticipate the showcasing of their collections at Auckland’s New Zealand Fashion Week in late August. In addition, an invited 10 designers from current and previous Miromoda showcases are preparing to slot into the Miromoda Fashion Extravaganza. The Extravaganza, which is part of the Real New Zealand Festival, runs alongside the 2011 Rugby World Cup and will take place at Wellington’s TSB Arena in late September.
   Ata Te Kanawa, co-founder of Miromoda, says, ‘The Indigenous Māori Fashion Apparel Board says the Miromoda brand continues to gather strength and momentum as it becomes part of New Zealand Fashion Week’s hefty media machine. Its featured billing on the Real New Zealand Festival and Wellington City Council websites also promote the brand,’ she says.
   No fewer than nine restaurants and bars within close proximity to the TSB have been secured to host VIP and Glam off-site pre-show soirées. The focus of these events is primarily on three key components, including a collection of 10 kakahu, traditionally made ceremonial cloaks, extracted from private collections held in museums to acknowledge Māori traditional fashion. A trade hall section featuring high-end Māori fashion-related products will be present and a catwalk show will showcase contemporary and market-ready fashion.
   Te Kanawa acknowledged that the kakahu exhibition has a Franco-Māori family connection. She also noted that the VIP packages at three of the venues will have their own special host and that the Glam packages are specifically designed for the ‘chicky babe’ audience.
   The Miromoda Extravaganza is aligned with both Wellington City Council’s month-long Carnival Festivale and the Rugby World Cup. Events will take place on the eve of France v. Tonga (October 1) and the New Zealand All Blacks v. Canada (October 2) games.
   The show will include a matinee presentation as well as an evening show, and project coordinator Terina Cowan says that for organizers of the Miromoda Fashion Extravaganza, working with other businesses in central Wellington has been heartening. ‘They get it because everyone want a piece of fashion, the bars, the taxi drivers, the general public and, of course, we hope the many visitors get to taste indigenous fashion with effervescence alongside the hype of Rugby World Cup.’
   Tickets are available on Ticketek. More information can be accessed at—Sabine Ernest

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