Lacoste Live takes campaign to Berlin

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The Lacoste Live campaigns, which some readers will have seen on this site, has shifted to another cool location for autumn–winter 2011–12: Berlin.
   Lacoste Live—or L!ve, to use the brand’s own moniker—is the company’s youth-oriented line, and was characterized in its first season with photography by American photographer Mark Hunter, a.k.a. the Cobra Snake, and its Paris locations.
   Hunter has shot the second season, featuring young Berliners who venture to the Icon, a nightclub in the north of their city.
   Earlier this month, Lacoste released a video in which users can interact with the characters’ story. As Lacoste tells it: ‘you get to customize the player, into split or merged screens, and the soundtrack (by French DJs Club Cheval), as they meet up at Alexanderplatz station, hang out together and stroll through the city, and end the night partying in one of the city’s music scene reference.’
   The Lacoste Live website has also been refurbished for autumn, and fans can check in to its Facebook page at www.facebook.com/lacostelive.

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1. Lacoste Live takes campaign to Berlin http://t.co/a4g9zODF

   Trackback by Lucire — September 25, 2011 @ 12.31

2. RT @Lucire: Lacoste Live takes campaign to Berlin http://t.co/NAUTqHHj

   Trackback by Jack Yan 甄爵恩 — September 25, 2011 @ 14.06

3. [...] Last September, Lacoste took its Live campaign to Berlin. This season, for spring 2012, it’s Brooklyn, New York, with a campaign featuring street tape artist Aakash Nihalini, Amanda Warner from the electro duo MNDR and Leyla Safai from the punk–hip-hop group HeartsChallenger.    It’s fitting, too, that the spring collection is inspired by Williamsburg in Brooklyn.    Mark Hunter, a.k.a. the Cobrasnake, returns to photograph. There is further information at lacostelive.com, with behind the scenes information about the Lacoste Live Unconventional Talents. A series of videos shows more with MNDR, Aakash Nihalani and HeartsChallenger, and their artwork, connection and interaction with New York.    Lacostelive.com will soon feature the Micah Lidberg collaboration, further information on parties around the world, and an interactive guide to New York City.    Lacoste Live also has a Facebook fan page, a YouTube channel, and a Flickr account. You can follow Lacoste Live on Twitter and Google Plus. Viral video by ebuzzing [...]

   Pingback by Lucire: News » Lacoste Live heads to Brooklyn for spring 2012 campaign — March 12, 2012 @ 0.11

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