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Lacoste Live takes campaign to Berlin


NEWS
Filed by Lucire staff/September 24, 2011/20.37


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Lacoste Live
Lacoste Live

The Lacoste Live campaigns, which some readers will have seen on this site, has shifted to another cool location for autumn–winter 2011–12: Berlin.
   Lacoste Live—or L!ve, to use the brand’s own moniker—is the company’s youth-oriented line, and was characterized in its first season with photography by American photographer Mark Hunter, a.k.a. the Cobra Snake, and its Paris locations.
   Hunter has shot the second season, featuring young Berliners who venture to the Icon, a nightclub in the north of their city.
   Earlier this month, Lacoste released a video in which users can interact with the characters’ story. As Lacoste tells it: ‘you get to customize the player, into split or merged screens, and the soundtrack (by French DJs Club Cheval), as they meet up at Alexanderplatz station, hang out together and stroll through the city, and end the night partying in one of the city’s music scene reference.’
   The Lacoste Live website has also been refurbished for autumn, and fans can check in to its Facebook page at www.facebook.com/lacostelive.

Lacoste Live
Lacoste Live
Lacoste Live

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