Top Lady Gaga film clip directed by Ruth Hogben for the MAC Viva Glam social awareness campaign. Above Lady Gaga in the dress designed by Nicola Formichetti for the Viva Glam social awareness campaign.

MAC has premièred a promotional film for the MAC Aids Fund, starring Lady Gaga, featuring a one-of-a-kind dress, dubbed ‘The Masterpiece’, designed specifically for the campaign.
   Nicola Formichetti, Gaga’s stylist, has collaborated with the iconic singer on the design of the dress, while the film has been directed by Ruth Hogben.
   The film can now be viewed at vivaglam.com and the MAC Facebook page.
   Gaga fans went to vivaglam.com to record messages about HIV and Aids. Selected images were used by Formichetti in the dress.
   So far, Gaga’s Viva Glam campaign has raised $55 million for the MAC Aids Fund. Her goal was to reach a total of $250 million by the time of the XIX International Aids Conference in July 2012.
   In a release, she urged fans to continue supporting the fund. ‘The MAC Aids Fund has raised $224 million to date. Go out and buy a lipstick for your girlfriend, your boyfriend, your mom or your sister—$26 million to go, little monsters!’

Below Lady Gaga applying MAC Viva Glam Gaga 2 Lipglass on best friend and stylist Nicola Formichetti. Nancy Mahon, Global Executive Director, MAC Aids Fund; Viva Glam spokesperson Lady Gaga; John Demsey, Chairman, MAC Aids Fund; Nicola Formichetti. More clips from the promotional film directed by Ruth Hogben.