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October 21, 2011

Mercedes-Benz launches C-Klasse coupé in Japan with Fashion Week designers

Lucire staff/10.54

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Mercedes-Benz Japan
Mercedes-Benz Japan
Mercedes-Benz Japan

Above Mercedes-Benz Japan President and CEO, Nicholas Speeks, and Vice President, Kintaro Ueno, at the C-Klasse Coupé launch at Fashion Week.

Mercedes-Benz presented its new C-class coupé for the Japanese market on the 17th, at a press event held right after Mercedes-Benz Fashion Week of Tokyo kicked off.
   CEO and President of Mercedes-Benz Japan, Nicholas Speeks, described the new model as, ‘Stylish, dynamic, and full of inspiration.’
   The launch event was complemented by a fashion show, marking Mercedes-Benz’s involvement with Tokyo Fashion Week. Four emerging designers from the Vantan Design Institute (Kang Eun Ju, Minato Shigemasa, Yanagida Naoki, and Fujiki Kentaro) presented their latest collections on the runway, the models circling around the lone C coupé, in a colour called Magno Night Black. All four collections are futuristic, sporty, yet functional—in Mercedes-Benz’s eyes, suiting its new model.
   The C coupé features a young, sporty, and stylish body, with a lowered roofline compared to the saloon. It combines an æsthetic form, a higher level of functionality, and environmental performance, according to Mercedes-Benz.
   The base colour of the interior is black with cream as a contrast. By using cream stitching around the leather Artico seat, arm rest, door panel, and floor mats, Mercedes-Benz has created a luxurious feeling inside.
   The C-class Coupe is displayed at Mercedes-Benz Connection in Roppongi, Tokyo throughout the Fashion Week period.—Yuka Murai, YM Biz & Media

Mercedes-Benz Japan
Mercedes-Benz Japan

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