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Fabergé announces first ad campaign, modelled by Bee Gee, shot by Mario Testino


NEWS
Filed by Lucire staff/November 3, 2011/23.38


Fabergé, featuring Bee Gee, shot by Mario Testino

Fabergé has announced its first advertising campaign, photographed by Mario Testino, and creative-directed by Fabergé’s Katharina Flohr. Carine Roitfeld and producer Camilla Johnson-Hill collaborated on the shoot. Russian–Lithuanian model Bee Gee is the first face of the revived brand.
   The advertisement shows items from Fabergé’s high jewellery collections, Les Fabuleuses de Fabergé and Les Saisons Russes, and the new egg pendant collections, Les Fameux de Fabergé and Les Favorites de Fabergé.
   Flohr, Testino, Roitfeld and Johnson-Hill had worked together in 1998 for the launch of Vogue Russia.
   Bee Gee was chosen as a “fusion” between Russian and western cultures.
   ‘The campaign captures the intense and emotive glamour and story-telling that characterizes all contemporary Fabergé creations,’ says the company in a release.
   The campaign breaks in December, in the UK, France, Germany, Switzerland and the US.
Fabergé
Above The campaign features highlights of Fabergé’s latest high jewellery collection launched at Paris couture week in July 2011, entitled Les Saisons Russes, which include the Lumière d’Été earrings.

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