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November 22, 2011

Dita von Teese to launch lingerie line, Von Follies, at Target in Australia

Lucire staff/8.17

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Von Follies by Dita von Teese

Dita von Teese’s new lingerie collection, Von Follies by Dita von Teese, will be available from Target in Australia from February 2012, it was announced today by brand management company, Lime Door Brands.
   Von Teese has a personal collection of vintage lingerie, and is said to be inspired by that as well as her long-time love of lingerie.
   In that vein, the range launches with grosgrain, velvet ribbons, eyelash lace and control mesh—perfect for those who follow the burlesque dancer’s signature style. Styles such as an overwire bra, high-waisted briefs, garter belts and corsolettes are part of the line, says the company.
   Von Teese says she is fascinated by 1950s overwire bras. ‘It’s something that has been quite a task to create, but the end result is so chic, and so unique, I’m very proud of it. It’s a statement piece meant to be seen,’ she said in a release.
   Prices range from A$17 for bras and briefs to A$79 for bustiers and fitted corsolettes. Selected bra styles are available up to an E-cup, and briefs to size 20.
   ‘Size range was one of the first things I asked when I was approached to create this collection. It was important to me to accomplish the task of making these beautiful things in sizes that can make any woman feel sexy and glamorous, and I’m very proud that we have been able to do that, while keeping prices affordable,’ said von Teese.
   The new range has been developed alongside lingerie company, Diamondcut International, headquartered in Melbourne. Additional items will be added to the range in March and April 2012.
   Target’s Australian stores and its website will retail the range.

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