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Become an expert in seduction with Joop! Homme’s web series

Filed by Lucire staff/November 23, 2011/2.04

A Lucire special promotion

British readers will have noticed a series of humorous videos appearing on the Lucire site for James Charm, seduction expert.
   These humorous spots, which began running November 21, sees the fictional James Charm provide “lessons” on how to spice up viewers’ love and sex life. The object: to become a real expert in seduction.
   James Charm is, according to the company’s promotional flier, ‘a handsome man with an incisive sense of humour and an impressive resume (MBA in Applied Sensuality, PhD in Aphrodisiac and the lusted Nobel Prize for peace … within the couples!).’
   The first sees Charm talk about the supermarket as being a perfect training ground to practise seduction skills. The second discusses massage, a ‘weapon of mass seduction’. A later one, not presently running, deals with ‘how to make a move in an elevator’.
   The spots, in English and German, are to promote Joop! Homme, one of the top ten male fragrances in the UK and Germany. Joop! Homme also has a Facebook page at
   Joop! Homme was originally developed by Michel Almairac, and despite the pink bottle, has gone on to become a classic since it launched in 1989. It has top notes of bergamot and cinnamon, middle notes of orange blossom, jasmine and honeysuckle, and basenotes of sandalwood, vetiver, patchouli, amber, tonka bean, musk and vanilla.

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