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Moreish launches natural skin care range, with socially responsible ethos

Filed by Sopheak Seng/December 23, 2011/23.13


Moreish is the latest range of beauty and skin care products by New Zealand company API, using argan oil as the core ingredient.
   Argan oil is renowned for its nourishing, regenerative and anti-ageing properties. Known as ‘liquid gold’, argan oil is the cold pressed, extra virgin oil extracted from the kernel of the Moroccan argan fruit. Rich in vitamin E, Omega 9 and antioxidants, the rare oil has been used for centuries by the Berber tribeswomen who harvest it to nourish their skin, hair and nails in the dry desert heat.
   ‘Argan oil is already known as an ingredient that nourishes and hydrates hair. Now it can do the same for your skin. It protects skin elasticity, reducing the appearance of wrinkles and blemishes,’ says Moreish brand manager, Emma Duncan.
   Moreish also contains pohutukawa extracts, grown wild and hand-harvested in the East Cape, and a unique blend of antioxidants naturally extracted from kiwifruit skins and grape seeds, which help to brighten the skin, reduce redness and improve elasticity. It uses no parabens, phenoxyethanol, petrochemicals, and synthetic colours or fragrances. The range uses recyclable packaging, and is not tested on animals.
Moreish   The purchase of Moreish products helps to improve the welfare of the Berber women of Morocco; ensuring the women have educational opportunities, retain their traditional skills, earn an income and improve their quality of life.
   Moreish supports local New Zealand charities, and asks people to visit to suggest a charity that supports women and families. It will receive 50¢ from each pack of Moreish skin care sold this year; Moreish will select a different charity, based on consumer suggestions, every year.
   The range comprises 15 facial products to suit all skin types, including night and day creams, cleansers, masks, a salvation balm and pure argan oil. It is available from selected pharmacies nationwide, including Amcal, Unichem, Care Chemist, Radius Pharmacy and Life Pharmacy.
   The star products from the range would have to be the salvation balm and argan oil, which softens your skin and can be used to nourish cuticles and smooth split ends—two multi-purpose products perfect for the home cabinet.—Sopheak Seng, Fashion and Beauty Editor


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