Adrian Hailwood has teamed up with Mi Piaci for a range of five designs, dubbed Hailwood for Mi Piaci. Ankle boots, courts and snake-print sandals are among the designs, with golds, blue, and ‘sand-washed raspberry’ among the colours.
Hailwood says the decision to work with Mi Piaci was a ‘no-brainer’, adding, ‘The collection is fashion-forward and reflects the Hailwood √¶sthetic, with a refined touch. I was influenced by the late ‚Äô60s and early ‚Äô70s in a post-pop art America, as you‚Äôll see with the likes of the Empire State heel and the patchwork suede Montana boot.’
Each piece is in leather, bearing an ‘AH ‚ô• MP’ logo on the sole. The collection will be launched at Hailwood’s show at New Zealand Fashion Week on September 4, and the range will be available from September at Mi Piaci nationwide, and online at mipiaci.co.nz.
The Body Shop Foundation has been helping grass roots’ charities since 1989, donating over ¬£19 million, and its latest Moisturizing Dragon Fruit Lip Butter (only NZ$13¬∑25) goes one better. You get deliciously zesty, super kissable lips and get to choose which charity you want to help!
Customers who buy the lip butter can choose one of three charities that the profits go to, thanks to the Foundation: Connected Media, which promotes sustainability through media and is focused towards helping to grow a generation of sustainability storytellers; Look Good Feel Better, a free service offered to women undergoing treatment for cancer, with make-up, skin care and a positive attitude, transforming the look and outlook of over 3,000 New Zealand women with cancer every year; or Project Jonah, which has been saving whales since 1974, providing emergency aid to stranded whales through rescue teams and trained volunteers.
The Body Shop has also launched the All-in-One BB cream, a masterpiece of make-up and skin care. The cream possesses a lightweight formula that provides 24-hour hydration and colour-adapts for a perfect match and a smooth, undetectable finish.
The secret is the innovative formula featuring pigment-filled capsules that burst when in contact with the skin, releasing the colour. With light, medium and dark skin tones, you‚Äôre sure to find an All-in-One BB cream that suits you. It’s priced at NZ$39.‚ÄĒBrea Pothan
Kristin Cavallari has lent her name to a capsule collection for Chinese Laundry, featuring pumps, platforms, booties and flats, hitting retailers in December.
The actress has designed the Chinese Laundry by Kristin Cavallari collection herself, according to the company, with colours including pink, green, paisley, purple, black and Kristin’s “new nude.”
Cavallari has been Chinese Laundry’s web ambassador since fall 2011. The capsule collection will be priced between US$69¬∑95 and US$149¬∑95.
Meanwhile, Bj√∂rn Borg has expanded into China, with a space inside the Sogo department store on West Nanjing Road in Shanghai. It also has announced its presence on Taobao, the Chinese e-tailer.
Bj√∂rn Borg expects that the Chinese market will pick up on branded underwear, the core business of the label, according to its CEO, Arthur Engel. Its sportswear, footwear and accessories are also sold in China. Mishka boutique, meanwhile, has announced its New Zealand expansion, selling 12 of the site’s 16 labels in its new market, including Josh Goot, Ellery, Rachael Ruddick and Magdalena Velevska. Many of Mishka’s labels lacked much of a representation in New Zealand, something that its owner, Michelle Johnson, wanted to capitalize on.
The online retailer begins its New Zealand sales with the spring‚Äďsummer 2012‚Äď13 season.
Trust the Swedes to get engagement from their audiences. Volvo‚ÄĒwhich may have a parent in the Far East‚ÄĒis taking a decidedly Swedish approach to market research. From the home of relationship marketing, and numerous pioneering websites, Volvo wants to find out more about how people use their cars, and has sponsored this post.
The You Inside Project invites people to upload images of their car interiors, and filling in some extra information, via a Facebook app. The app analyses the user‚Äôs personality, and sees just what sort of car owner you are: a comfort-adventurer, a messy life-enjoyer, someone who lives life to the full, or another kind? This app is a great source for global data about what people carry in their cars: just how many cars out there are homes to dogs and umbrellas? Does your car have a radio-controlled toy boat inside?
Volvo says it has already made changes to its production models through similar research. The XXL one-size-fits-all cup holder and sunglass compartment were from Volvo research.
The 2010s represent a new era for Volvo, which is trying to enhance its Scandinavian progressiveness. Having stagnated somewhat under Ford and seeing its domestic market decline by having no smaller models that might have conflicted with the parent company‚Äôs, Volvo is recapturing its roots under its new owner, Geely, which has no reason to stifle its European brand. In fact, Volvo is casting its net out widely and looking at cars that truly meet our current needs.
Having launched some pioneering inventions while under Ford ownership‚ÄĒsuch as pedestrian detection and automatic braking‚ÄĒVolvo is now going strongly in social media, finding it one of the best ways to get information from potential customers.
Check out the You Inside app at unr.ly/MA3Mvw.