Roxy, which had spun off from Quiksilver in 1990, took a chance on the female surf market, initially beginning in swimwear and expanding into sportswear and snow wear. By the middle of the decade, the brand was well and truly established, thanks to its involvement in sport, with Lisa Andersen, then the ASP female world champion, becoming the first member of the Roxy boardriders’ team. It hasn’t looked back since, and its current team is now known as one of the teams to watch in women’s professional surfing.
Its latest campaign features some of the top sportswomen that the brand is associated with: Olympic half-pipe snowboard gold medalist Torah Bright, and professional surfers Kelia Moniz, Kassia Meador, Jen Smith, Monyca Byrne-Wickey, and Bruna Schmitz. Not featured in the campaign, but part of the Roxy team, are Sally Fitzgibbons (above), Rosy Hodge, LeeAnn Curren, Lisa Anderson, Sofia Mulanovich, Jen Smith, Phillipa Anderson and Alyssa Lock.
All this has allowed Roxy to be in the media spotlight, already featuring in our competitors’ publications, such as In Style. MTVâ€™s Surf Girls in 2003, some might remember, was based around Roxy’s team manager Danielle Beck and team rider Heidi Drazic. The brand’s worth is now $400 million, with products for ‘every aspect of the active girl’s life,’ according to the company.
The campaign is to remind Roxy fans, and potential customers, that the brand has a strong heritage in pro competition, blending fashion with function. It’s also to remind people that Roxy is a trail-blazing brand ‘born in the ocean and carved our way to the mountains.’
â€˜White Seaâ€™ is the song on the ad, performed by Ladykiller.
Sony Pictures has released B-roll behind-the-scenes footage from the pre-title sequence of the new James Bond film, Skyfall, which opened today in the UK. The film had its royal premiÃ¨re, attended by the Prince of Wales and the Duchess of Cornwall, at the Royal Albert Hall earlier this week.
The pre-title sequence sees Dame Judi Dench as M in the studio ordering Naomie Harris’s character, Eve, to shoot a villain.
The footage shows some of the chase that takes place in Ä°stanbul, Turkey, with Daniel Craig, Harris, and Ola Rapace on location. The stunt work includes crashing Audis and motorcycles, as well as a rig that allows a stuntman to drive a Land Rover on top of the vehicle while Harris sits in the original driver’s seat.
The US premiÃ¨re of the film follows on November 9. Skyfall, directed by Academy Award winner Sam Mendes, has already received rave reviews, with some calling it the best film in the series’ 50-year history. It is the 23rd entry in the Eon Productions series.
Our videos from the Skyfall premiÃ¨re are below, featuring interviews with star Daniel Craig, who briskly goes through the questions; Javier Bardem, who says he did not reference any of the previous villains and that it was a joy to work on the movie with Craig and director Sam Mendes; and Dame Judi Dench, who humorously says she could not possibly manage Craig as he is ‘wayward’ and a ‘naughty boy’.
Two earlier videos are also featured that had not run at Lucire earlier: interviews with Craig and Bardem discussing the film. The three-minute interview with Craigâ€”far better than the red-carpet pieceâ€”discusses how he had seen a rough cut and that it was ‘very weird’ when seeing himself the first time. He also says that as his third Bond, he feels more comfortable with the role and ‘really give it something’ and ‘stamping a mark on it’. Several clips from Skyfall are included in the interview segment. Craig says there was more humour thanks to the writing and ‘I’d love to make another one.’
Bardem spoke highly of the script and that ‘it looked like a good chance to take.’ He says the villain he plays, Silva, is a complex man with a look that had to match the ‘uncomfortableness’ of his character.
Further images can be seen at Lucireâ€™s Tumblr.
Coty Prestige and Just Cavalli held an event to celebrate the launch of the Just Cavalli fragrance for women in New York City earlier this month.
Held at a private home in Soho, guests included Roberto Cavalli, Eva Cavalli, the two advertising models, Georgia May Jagger and Marlon Teixeira, Coty CEO Michele Scannavini, Coty Prestige president Jean Mortier, Firmenich perfumer Nathalie Lorson, and photographer Mario Sorrenti.
Performers on the different floors of the house included actors, dancers and a fortune-teller.
In the post-event release, Roberto Cavalli is reported to have said, ‘Georgia is the right person, a perfect testimonial for my new Just Cavalli perfume: happy, sexy, young and glamorous!’
Jagger said, ‘It is such an honour to be the face of the new Just Cavalli fragrance. Roberto Cavalli is a great designer and having the chance to get closer to his world is an amazing experience.’
At the top floor, Caitlin Moe and Mia Moretti performed, while Karmin showcased later in the evening.
Top Gregorio Marsiaj, Eva HerzigovÃ¡, Capital Partners’ CEO Burak Oymen and model Teresa Maxova at the opening of Almaty’s Esentai Mall. Above A model on the catwalk during a fashion show to celebrate the launch of Capital Partners’ Esentai Mall.
Forget the Romania-filmed parody of Kazakhstan in a certain American film: the real Kazakhstan’s rising GDPâ€”thanks to oil and gasâ€”means that it now plays host to the new Esentai Mall in Almaty, which had its grand opening last Friday with Eva HerzigovÃ¡ as guest of honour.
With 1,000 VIPs and some of the world’s great luxury brands present at Esentaiâ€”Saks Fifth Avenue, Louis Vuitton, Burberry, Stella McCartney, Gucci, Ralph Lauren, Dolce & Gabbana, Loro Piana, Tommy Hilfiger and Fendi among themâ€”there’s no denying the confidence that the mall’s backers have in the Kazakh economy.
An aerial ballet was performed before HerzigovÃ¡ and mall developer Capital Partners’ Burak Oymen opened the mall officially. The party also included a champagne and cocktail reception supported by Moet & Chandon and Belvedere Vodka, accompanied by delicacies from chef Tom Wolfe.
The mall project had cost US$450 million, according to Capital Partners, and architects SQM, which also created the Time Warner Center in New York, worked on Esentai. The property has a gross area 52,000 mÂ² and is home to 160 stores. Saks Fifth Avenue spans three of the six storeys.
The Ritz-Carlton Hotel Co. will create a five-star hotel on the top floors of the neighbouring 36-storey Esentai Tower, the tallest building in Kazakhstan.