Champagne brands Veuve Clicquot and Moët & Chandon held events in New Zealand last month, each appealing to their very different clientèles.
LVMH’s Mike Hewitt explained that the events were suited to each of the brands: Veuve Clicquot is aimed at a more sophisticated audience, while Moët & Chandon positions itself as a classy, celebratory champagne.
The earlier event at St John’s Bar in Wellington for the Veuve Clicquot Social Season saw a stunning summer’s day, with two branded pétanque pitches created at the venue.
And in case the sun was uncharacteristically bright, Veuve Clicquot provided branded sunglasses in the company colours.
Auckland’s Moët Amongst the Stars event brought together local celebrities to toast 2011, with entertainment from Tim Phin and Dane Rumble—and was considered, if you examine the Facebook statuses of guests—the must-attend summer event of the season.
Veuve Clicquot pétanque event, Wellington, photographed by Mark Tantrum
Moët Amongst the Stars