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January 25, 2012

Versace unveils capsule eyewear collection in Paris: Diane Krüger, Daphne Guinness, Bérénice Bejo attend

Lucire staff/10.05

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Versace Étoile de la Mer
Versace Étoile de la Mer
Top Diane Krüger is one of the VIPs at the Versace Étoile de la Mer eyewear launch. Above Donatella Versace and Anna Wintour.

Versace hosted a dinner at Restaurant Lasserre in Paris on January 23 to unveil its spring–summer 2012 eyewear collection, dubbed Étoile de la Mer.
   The capsule collection features two sunglasses and one optical model, each in various pastel colours. Eagle-eyed readers will spot the signature frameless pilot-shaped model at the spring–summer 2012 women’s fashion show in Milano.
   Donatella Versace and Vogue Paris editor-in-chief Emmanuelle Alt played host, with celebrities including Vogue editor-in-chief Anna Wintour, Abbie Cornish, Diane Krüger, Haider Ackerman, Ludivine Sagnier, Daphne Guinness, Maggie Grace, Suzy Menkes, Bérénice Bejo, Salma Hayek and Riccardo Tisci.
   The campaign image features supermodel Gisèle Bündchen, photographed by Mert Alas and Marcus Piggott at an abandoned pool in the California desert. Giovanni Bianco art-directed.
   Donatella Versace says of the campaign in a release: ‘Gisèle was the perfect choice for this campaign. Her beauty is so bold in these images and she radiates true strength and sensuality. As an iconic beauty, she is also the perfect fit for the Étoile de la Mer eyewear collection. The images of her in the collection are stunning and powerful. This is exactly the vision I had when I started the design process.’
   The Versace Étoile de la Mer optical style will be available at OPSM in New Zealand from February, with the sunglasses following at Sunglass Hut in April.

Versace Étoile de la Mer
Versace Étoile de la Mer
Versace Étoile de la Mer
Versace Étoile de la Mer
Versace Étoile de la Mer
Versace Étoile de la Mer
Versace Étoile de la Mer
Versace Étoile de la Mer
Versace Étoile de la Mer
Versace Étoile de la Mer
Above Scenes from the launch event, with guests including Maggie Grace, Emmanuelle Alt, Daphne Guinness, Bérénice Bejo and Salma Hayek, and Haider Ackerman and Suzy Menkes. Below The Gisèle Bündchen campaign image and the three Versace Étoile de la Mer designs.
Versace Étoile de la Mer
Versace Étoile de la Mer
Versace Étoile de la Mer
Versace Étoile de la Mer

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