Calvin Klein has unveiled its ﬁrst campaign for CK One colour cosmetics, a range of 130 products extending the CK One sub-brand. The campaign débuts in March and stars Lara Stone, Ruby Aldridge, Herieth Paul, Abbey Lee Kershaw, Eliza Cummings, Fei Fei Sun, Ehren Dorsey, Viggo Janason and Yuri Pleskun.
Stone already features in the spring 2012 advertising campaign for the main Calvin Klein collection, as well as its CK, Jeans and Underwear lines. The other models are also Calvin Klein veterans, namely from the CK One lifestyle and Shock fragrance campaigns.
David Sims photographed the campaign in New York, while Fabien Baron, of Baron & Baron, created the concept alongside Calvin Klein’s in-house agency, CRK.
Calvin Klein CEO Tom Murry believes that the CK One fragrance brand can be extended into colour cosmetics, expressing what he calls ‘the energy and free spirit … offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.’
The cosmetics’ range has been developed by Coty.