Land Rover releases video teaser for Range Rover Evoque Victoria Beckham Special Edition
Latest news, April 22: Victoria Beckham launches special-edition Range Rover Evoque—click here
Tata Motors’ off-road brand, Land Rover, will unveil the Range Rover Evoque Victoria Beckham Special Edition on Sunday as part of the events tying in to Auto China, the Beijing Motor Show.
The event will take place at the Central Academy of Fine Arts (CAFA) on the eve of the motor show.
Land Rover has issued the video teaser below.
Beckham was appointed creative design executive for Land Rover in July 2010, which Lucire covered at the time. This is the first collaboration under the arrangement to bear Beckham’s name and will be sold as a special edition.
Beckham, who won the Designer Brand of the Year award at the 2011 British Fashion Awards, collaborated with Gerry McGovern and his Land Rover Design team over the last 18 months.
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[...] As previewed yesterday, Land Rover has débuted the Range Rover Evoque Victoria Beckham Special Edition tonight just prior to the official opening of Auto China, the Beijing Motor Show. Beckham was on hand for the launch in China, at the Central Academy of Fine Arts (CAFA) in Beijing, China. The launch showcased a film and imagery shot by acclaimed photographer Nick Knight. The cars are limited to 200, with the first ones reserved for Chinese customers. The Special Edition features hand-finished matt paint. Beckham, who took home a British Fashion Award last year for best designer brand, was appointed creative design executive for Land Rover in July 2010. This is the first collaboration under the arrangement to bear Beckham’s name. [...]
Pingback by Lucire: News » Victoria Beckham launches special edition Range Rover Evoque in Beijing — April 22, 2012 @ 13.01
[...] Land Rover releases video teaser for Range Rover Evoque Victoria Beckham Special Edition (lucire.com) [...]
Pingback by Fashion World Meets Cars – Victoria Beckham edition Range Rover Evoque unveiled | Auto Ecommerce Trade Association — April 25, 2012 @ 13.23
To me, Land Rovers are about Mud and screaming V8′s. I don’t get this move to ‘Bling’ by Land Rover…shakes head…:(
Comment by Land Rover Devon — June 16, 2012 @ 21.42