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Victoria Beckham launches special edition Range Rover Evoque in Beijing


NEWS
Filed by Lucire staff/April 22, 2012/13.00


Victoria Beckham for Land Rover in China
Dave M. Benett/Getty Images

Victoria Beckham for Land Rover in China
Nick Knight

As previewed yesterday, Land Rover has débuted the Range Rover Evoque Victoria Beckham Special Edition tonight just prior to the official opening of Auto China, the Beijing Motor Show.
   Beckham was on hand for the launch in China, at the Central Academy of Fine Arts (CAFA) in Beijing, China.
   The launch showcased a film and imagery shot by acclaimed photographer Nick Knight.
   The cars are limited to 200, with the first ones reserved for Chinese customers when they go on sale in October. The Special Edition features hand-finished matt paint. The roof, wheelarches and grille details are gloss, along with the 20-inch wheels, which have, like the badges and grille, rose gold details. Inside, there are seats for four, in vintage tan leather with baseball stitching.
   Beckham, who took home a British Fashion Award last year for best designer brand, was appointed creative design executive for Land Rover in July 2010. This is the first collaboration under the arrangement to bear Beckham’s name.
   The Evoque is based on the Land Rover LRX concept car and the Freelander platform, and has been one of the company’s most awarded models since its launch in 2010.

Victoria Beckham for Land Rover in China
Victoria Beckham for Land Rover in ChinaVictoria Beckham for Land Rover in China
Dave M. Benett/Getty Images
Victoria Beckham for Land Rover in China
Victoria Beckham for Land Rover in China
Victoria Beckham for Land Rover in China
Victoria Beckham for Land Rover in China
Nick Knight

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