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Missoni and Lindex collaborate on the fight against breast cancer


News

June 7, 2012/23.26



Above Angela and Margherita Missoni.

Italian house Missoni has teamed up with the European fashion chain Lindex—part of the Finnish Stockmann group—to support breast cancer research.
   The collaboration has resulted in a collection consisting of 70 fashion items, of womenswear, lingerie, accessories and childrenswear. Ten per cent of the sales price goes to the fight against breast cancer, which Lindex has supported for the last 10 years.
   Missoni is famous for its iconic designs and use of colour. Founded in 1953, it has been led by generations of women from the Missoni family.
   ‘The collaboration with Lindex has given us a unique opportunity to bring affordable design to every woman, and at the same time to give something back, through creating worldwide awareness for breast cancer. We are impressed by Lindex’s long–term commitment to breast cancer research, which the company has supported for many years. I believe that all individuals and organizations deserve recognition for the dedication and effort they input into the fight against breast cancer,’ says Angela Missoni.
   The collection will be released on September 25, and will be sold in all Lindex stores in the Nordic countries, Central Europe and online at www.lindex.com.—Samantha O’Reilly


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Categories
branding / corporate social responsibility / fashion / Lucire / trend
Filed by Samantha O’Reilly

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