Mert Alas and Marcus Piggott

Images of Lara Stone in the new global campaign for Euphoria Calvin Klein have been released by Coty, Inc., the company behind Calvin Klein Fragrances.
   The campaign, which breaks in October 2012 publications, has been photographed by Mert Alas and Marcus Piggott. Both the print and TV campaigns were directed by the famed Fabien Baron of Baron & Baron, emphasizing a red and fuchsia palette.
   In a press release, Stone said, ‘I’m honoured to be the face of Calvin Klein’s new euphoria fragrance campaign, as it’s such an iconic brand. The scent is glamorous, modern and sexy.’
   The fragrance was launched in 2005 and Coty says it remains one of the top 10 globally, as well as the largest women’s fragrance brand in the Calvin Klein portfolio.
   Stone is ranked as the top female fashion model in the world by Models.com, and is the face of Calvin Klein’s global campaigns for Calvin Klein Collection, CK Calvin Klein and Calvin Klein Jeans. She also appeared in campaigns for CK One Shock fragrance and CK One Color cosmetics.