Lucire: News



September 17, 2012

Monica Bellucci appears in advertisement for Cisowianka Perlage: behind the scenes

Lucire staff/13.41

Jacopo Raule

On September 14, Italian actress Monica Bellucci was photographed in Portofino as she shot a TV commercial for Perlage.
   Cisowianka Perlage is a premium mineral water brand sourced at Naleczów, a well known natural spa region in Poland. The water itself is dedicated to fine dining, according to the company.
   But while it’s known to the locals, Perlage needed to inject more glamour into its brand—so it’s adopted Italy and an Italian actress to give it the cachet it believes it needs rather than focus on the beauty back home. Bellucci is connected to more glamorous brands, including Cartier, Dior and Dolce & Gabbana, and is perhaps best known to Anglophone audiences for her brief role in The Matrix Reloaded, despite a hefty filmography in her native Italy.
   Interestingly, the commercial is not pan-European, according to the information the company provided: it will be shown on Polish television next year.

Jacopo Raule


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