Swedish retailer Hennes & Mauritz played its part at Paris Fashion Week this year, launching its Anna Della Russo at H&M collection at the Paradis Latin cabaret club. The star-studded guest list included Poppy Delevingne, Olivier Theyskens, Rachel Zoe, Jefferson Hack, Peter Dundas, Toni Garrn, Karlie Kloss, Constance Jablonski, Liya Kebede and Isabeli Fontana. The evening also featured a live concert starring Azealia Banks.
The party conveyed the theme that fashion can create a glamorous dream world, something in line with Dello Russo’s mentality.
In a press release, Dello Russo said, ‘We wanted to give the guests an unforgettable experience: an ever-evolving night that started on the red carpet and ended on the dance floor. We created an amusing cabaret show that, while being pure Parisian entertainment, could also function as a metaphor of the carousel of fashion. There was a vogueing performance, too, and I had an army of mini ADRs around me, wearing the collection, just for the sake of something unexpected. Excess for me means success.’
â€˜The Paradis Ball was the perfect way to launch a collection that is all about fantasy and decoration. It was eye-catching, with an optimistic injection of energy that I found particularly inspiring. We hope that our customers are excited about the launch,’ said Margareta van den Bosch, H&M’s creative adviser.
The range hits 140 H&M stores worldwide and online on October 4.