Lucire
The global fashion magazine March 19, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Penélope Cruz appears in second part of Lindex’s spring campaign

April 29, 2013/11.26

Finnish-owned label Lindex has released imagery from the second push for its spring 2013 season, featuring actress Penélope Cruz.    The first part of the campaign, which showed Cruz in casual and red-carpet settings, broke on April 24.    This latest campaign sees Cruz wearing her favourite items in a home environment.    The company […]

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Barbra Streisand honoured at the Film Society of Lincoln Center’s 40th anniversary Chaplin Award Gala

/4.54

Jamie McCarthy/WireImage Jim Spellman/WireImage Jaeger-LeCoultre is pushing its film connections this week, too, honouring Barbra Streisand at the 40th anniversary Chaplin Award Gala at the Film Society of Lincoln Center.    Jaeger-LeCoultre has a multi-year partnership with the Society and recently launched its Filmmaker in Residence initiative. The partnership also covers the Society’s most prestigious […]

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IWC Schaffhausen honours director Zhang Yimou at Beijing International Film Festival

April 24, 2013/12.18

Getty Images Lintao Zhang More proof that the economic focus is heading east: IWC Schaffhausen has made its first appearance as a sponsor of the Beijing International Film Festival.    The brand, which already has relationships with Kevin Spacey, Cate Blanchett, Jean Reno and Marc Forster in the occident, and Francis Ng, Julian Cheung and […]

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Beyoncé teases her Mrs Carter Show World Tour

/10.39

April 25: Beyoncé releases ‘Beyoncé as Mrs Carter in H&M’—see her new video here H&M’s latest spokeswoman, Beyoncé, has teased her Mrs Carter Show World Tour with video clips.    A month ago, Lucire revealed that the music star would be the Swedish retailer’s latest model. Since last year, most likely thanks to the influence […]

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Sponsored video: Évian launches its latest Baby & Me campaign

/9.25

A Lucire special promotion Évian’s Baby & Me campaign, which launched on April 21, continues the brand’s cross-media approach to advertising. Its earlier Roller Babies and Baby Inside campaigns, which was shown to European readers on the Lucire website, are among the highly watched advertising videos on the internet. Roller Babies, in fact, holds the […]

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Germany meets Italy (and Scotland and Sweden)

April 22, 2013/22.32

Thomas Salme Shooting in Milano with beautiful Italian model Fiorella Dominici, wearing a Basler Fashion dress from Germany designed by Scot Brian Rennie, by me, Thomas Salme from Sweden. A big international mix.    Dominici is 22, a graduate in economics, Russian and English at Cattolica University. She is still studying in order to graduate […]

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Penélope Cruz models Lindex’s spring–summer 2013 range

April 15, 2013/11.16

It’s the battle of the Scandinavian chains: as H&M gets high-profile names to market its range, Finnish-owned Lindex, part of Stockmann, has signed Penélope Cruz as its model for spring.    There will be three campaigns featuring Cruz, says the company, showing Cruz in casual and red-carpet settings. In all three, she models offerings that […]

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Anything but boring

April 13, 2013/6.28

Nikita Brown/Nikita Brown Photography Boring Gets You Nowhere is the title of the autumn–winter 2013 collection from World; and no sentiment rings truer for the brand than this. It is by not being boring that this label continues to grow, but by experimentation with outlandish yet still highly commercial and wearable fashion. Others perilously traverse […]

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