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January 15, 2013

Alber Elbaz to release Lancôme make-up collection in June

Lucire staff/9.36

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Lola Saab and Alber Elbaz
Above Lucire Paris editor Lola Saab with Lanvin artistic director Alber Elbaz.

Lancôme will collaborate with Alber Elbaz, the Parisian cosmetics brand announced yesterday.
   It is not Elbaz’s first collaboration with another well known brand. Lanvin, where Elbaz is artistic director, and H&M collaborated on a collection in 2010.
   ‘More than any other designer, he has shown his ability to renew conceptions of femininity with a simultaneously quirky and couture style, creating a breed of luxury that is definitively contemporary. His approach is naturally in tune with Lancôme, a brand symbolic of joyful femininity,’ the company stated in a release.
   ‘Alber Elbaz is, without a doubt, one of the world’s most influential fashion designers. But beyond that, he is also the most talented,’ says Lancôme presidet Youcef S. Nabi. ‘His sense of luxury, his vision of femininity and that hint of audacity resonate perfectly with the new values of the Maison Lancôme. We are extremely proud and happy that, with us, he is set to channel his universe into the world of make-up for the very first time.’
   Details are sketchy, but Lancôme has released a promotional video as a teaser for the make-up collection, which will be unveiled on June 15.

Filed under: beauty, branding, fashion, Lucire, Paris, TV


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