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With the SIHH (Salon International de la Haute Horlogerie) in Genève presently, each of the luxury watch brands is going all out to catch VIPs and media. IWC Schaffhausen is no exception, with its Race Night event on Tuesday night, MCed by Kevin Spacey, hosting other celebrities and guests including Karolína Kurková, Victoria’s Secret model Adriana Lima, Eric Dane, Zinédine Zidane, Ewan McGregor, Luís Figo, Helen Svedin, Julian Cheung, Anita Juen, Jean Reno, Peter Lindbergh, Matthew Fox, Abdulaziz Turki Al Faisal, Oliver Bierhoff, Roberto di Matteo, Marc Forster, Boris Becker, Lilly Becker, Francis Ng, Richard Krajicek, Ferzan Ozpetek, Aloe Blacc, Maya Jupiter, Kiichi Nakai, and Ross Brawn. Jamiroquai provided the music, with Jay Kay arriving in a Mercedes-Benz SLS AMG specially designed for Race Night.
   Some 800 guests were present at the Palexpo Hall 1.
   IWC CEO Georges Kern played host, promoting the Mercedes AMG Petronas Formula One team with Nico Rosberg and his Formula 1 racing car in attendance—although it should be noted that it was a replica. Mercedes-Benz also supplied a classic 1955 300 SLR Silver Arrow for the exhibition and Race Night event. Three race trucks were parked at the red carpet.
   Kern also took guests on a tour of the IWC exhibition stand, which measured just under 1,000 m².
   IWC Schaffhausen has inked a three-year deal as the racing team’s engineering partner.
   The company has also introduced a new timepiece in a carbon case. In the IWC range are titanium, titanium aluminide, ceramic and platinum.

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