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January 30, 2013

Sponsored video: Schwarzkopf invites you to go more daring with Live Color Ultra Brights XXL

Lucire staff/10.52

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A Lucire special promotion

Schwarzkopf’s Live Color Ultra Brights XXL range is the latest in hair colour, with plenty of on-trend shades to give your hair a vibrant look for 2013.
   The Ultra Bright pigments gives bright, colourful shades and the product has a conditioner that moisturizes your hair. Not only do you get shine, your hair stays soft.
   Colours include ultra-neon shades with names like Pillar Box Red, Raspberry Rebel and Fiery Copper. There are other shades including Max Blonde, Absolute Platinum or Ice Blonde.
   Live Color XXL Ultra Brights is a range of semi-permanent dyes that work best on pre-lightened hair, or as a colour booster for normal hair. Bleached hair means the dye will take even more quickly, with a faster development time than what Schwarzkopf estimates, and keeping the hair damp will help, too.
   Live Color XXL Ultra Brights wash out in six to eight washes, depending on the colour you’ve applied. Schwarzkopf suggests keeping a small amount of colour crĂšme for a colour refresh between permanent colouring: when the colour begins to fade, add the remaining crĂšme with the conditioner, spreading the mixture evenly and leave for 20 minutes. After rinsing, the colour is “recharged”.
   Schwarzkopf also recommends back-brushing your hair before dip-dyeing, to give a more even fade between colouring.
   There are a number of techniques that you can use to apply the colour, with Schwarzkopf encouraging customers to do different colours for different parts of your hair, using foil to section it. A website with more tips is linked from the Live Color XXL Ultra Brights Facebook page. Or, check out some of the videos below.
   Live Color Ultra Brights XXL is available at Superdrug, Boots, Asda, Tesco, Sainsburys, Morrisons, Savers, Bodycare and independent chemists across the UK.

This post has been sponsored by Schwarzkopf.

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Filed under: beauty, hair, London, Lucire, Paris, trend

 

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