H&M

Hennes & Mauritz presented its first catwalk show at Paris Fashion Week, live at the Musée Rodin and webcast at hm.com.
   Among the VIPs were Chloë Moretz, Tali Lennox, Caroline de Maigret, Ashley Olsen, Pixie Geldof, Lizzie Jagger, Josephine de la Baume, Emma Roberts, Melissa George, Daisy Lowe and Carine Roitfeld.
   The autumn–winter 2013–14 collection showed ‘tailored shapes with delicate dresses to create a tomboy spirit,’ says H&M.
   The collection combines dramatic silhouettes with decorative pieces, and features boho and leather jackets, along with an open-backed sequin dress and a cable-knit sweater.
   Margareta van den Bosch, creative adviser for H&M, who is no stranger to Parisian fashion having overseen many of the label’s collaborations with top designers, says, ‘It is such an exciting step for H&M to show key pieces for autumn in Paris. The event was magical, staged in a chic environment full of atmosphere. It was great to see fashion that’s accessible to everyone presented in one of the most important fashion capitals in the world.’
   Since 2004, H&M has been skirting with the top labels in fashion through designer collaborations, but this is the first time the company has shown itself at Paris Fashion Week.
   The show was styled by George Cortina, and models included Cara Delevingne, Isabeli Fontana and Arizona Muse. The décor was meant to reflect a 1970s Parisian apartment. Owlle and 2 Many DJs performed at the post-show party.