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Anything but boring


NEWS
Filed by Sopheak Seng/April 13, 2013/6.28




Nikita Brown/Nikita Brown Photography

Boring Gets You Nowhere is the title of the autumn–winter 2013 collection from World; and no sentiment rings truer for the brand than this. It is by not being boring that this label continues to grow, but by experimentation with outlandish yet still highly commercial and wearable fashion. Others perilously traverse this fine tightrope but World somehow manages to succeed.
   For its first full catwalk show in Wellington, World’s team brought out its A-game. The performance demonstrated true showmanship at its highest level: glitter, sequins, fur and possibly the kitchen sink were thrown into the mix. The result was a collection worthy of envy: clothing that runs the gamut of fine tailoring, couture dresses and to-die-for craftsmanship.
   For women, the oversized tweedy suiting is perfect for either the office or as an alternative take on cocktail dressing: a long black velvet gown will allow you play femme fatale or damsel in distress, however you choose to dress it up. Ball gown-styled lace dresses and two-tone fur-collared coats stood out in the womenswear range. Bright winter florals and warm golden and dusky jacquards, appearing in peplum styled jackets and ’80s pagoda shoulder dresses, gave the collection a point of difference. The brand has a strong Wellington customer base: once you strip away the crazy styling, hair and make-up, most of the garments are workable in everyday life. The brand’s following and versatility were evident by the number of attendees wearing current and archival pieces from the World brand.
   For men, designers Benny Castle, Francis Hooper and Denise L’Estrange-Corbet pulled out all the stops to make it a truly bright winter. Scarlet red, deep navy, rich chocolates, vivid violets and turquoise are fashioned into impeccably tailored suits, complemented by whimsical printed shirts and colourful accessories. Winter tweeds and checks are crafted into exquisite hunting coats with contrasting shawl collar lapels and blocked panel coats. A stand-out for me would be the scarlet red cord pants and navy and check suit jacket, or the couture line floral print suit (only a number of these were made).
   The brand’s creative hair director, GHD ambassador Michael Beel, and make-up director Olivia Wild saw to it that there was plenty of glitter, gold dust, Swarovski crystals and everything in between, creating fantastical looks that helped to translate the clothing to another level. Clara Bow- and Mary Pickford-styled bobs and finger waves were the call of the day, done the traditional way of course, the bobs clipped and pinned together with a multitude of gold bobby pins. Volume was key with many of the models wearing cloud-like creations adorning their heads, sprinkled in gold-dust and glitter and studded with spikes. Speaking to the duo beforehand, the brief was ‘The Great Gatsby meets Downton Abbey on an acid trip’. Eyes were smoky and sultry, while lips were scarlet red and sprinkled with glitter and crystals. Talon-like nails were prominent thanks to the creative nail technician at Buoy, continuing the nail art trend that has appeared on many international runway shows.
   The collection is available for purchase from World stores now.—Sopheak Seng, Fashion and Beauty Editor










Nikita Brown/Nikita Brown Photography

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