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Round-up: G by Guess launches Fast & Furious 6 capsule; Madrubb shows Latex fashions for spring


NEWS
Filed by Lucire staff/April 20, 2013/5.27




Top A Fast & Furious 6 tie-in from G by Guess. Above Madrubb, the Madrid Latex fashion company, launches its spring–summer collection.

The Fast and the Furious franchise might not be Lucire readers’ cup of tea, and our closest connection to it was when we featured actress and former Miss Israel Gal Gadot on our cover a few years ago.
   However, Guess isn’t shying away from an opportunity, as its G by Guess brand is releasing a collection tying in with Fast & Furious 6, the latest instalment in the film series.
   G by Guess targets a younger consumer, which the Fast & Furious films are aimed at.
   The limited-edition capsule collection for men and women reaches stores on May 14, 10 days before Fast & Furious 6 hits US cinemas. The 15-piece collection has motor racing details, gritty prints and what G by Guess calls ‘destroyed styles’, with an emphasis on being ‘young, bold and sexy.’ Both the men’s and women’s lines have jackets, T-shirts and tank-tops, while the women’s line also features a tank dress. Accessories include aviator sunglasses, a men’s watch, and an embellished cap.
   A sneak peek is available now at GbyGuess.com/Fast6, with events being held at 30 G by Guess locations on May 18. An online competition lasting 10 days appears on GbyGuess.com and via Facebook.
   Madrubb, the Spanish Latex fashion label, has shown its spring–summer 2013 range, entitled Lxve to Lxve. It also débuts a new technique which it calls ‘Embroidery in Latex’, which it hopes will take its line into a ‘Latex haute couture’ realm.
   Madrubb, based in Madrid, also emphasizes its brighter colours for the season, calling them ‘full of life and freshness’. The palette includes bubble-gum pink, mint green, orange and jade, while there is a cream dress with embroidered sequins and crystals. The company’s website can be found at www.madridrubber.com.
   Avon, meanwhile, is launching its Anew Clinical Pro Line Corrector Treatment in Australia and New Zealand through its reps. The formula features Amino Fill 33 and claims to be a ‘game-changing innovation’. The British launch had a 60,000-strong waiting list, says Avon, and was its fastest seller.
   Avon’s R&D senior skin care manager, Anthony Gonzalez, says, ‘A-F33 is potentially as game changing in the fight against wrinkles as alpha hydroxyl acids (AHAs) and Retinol were in the 1990s.’
   In the main part of the website, publisher Jack Yan looks at Dunedin’s Undone label, the stand-out at ID Dunedin Fashion Week, while Paris editor Lola Saab reports from Portugal’s fashion week, this season held in Lisboa and Porto.

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