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April 29, 2013

Penélope Cruz appears in second part of Lindex’s spring campaign

Lucire staff/11.26


Finnish-owned label Lindex has released imagery from the second push for its spring 2013 season, featuring actress Penélope Cruz.
   The first part of the campaign, which showed Cruz in casual and red-carpet settings, broke on April 24.
   This latest campaign sees Cruz wearing her favourite items in a home environment.
   The company says this part of the collection has a Latino inspiration, with neutral colours (khaki, black, grey, white) offset by pepper green and mandarin red. The patterns include animal and jungle prints, fringes and tie-dyes.
   There are the usual staples of dresses, singlets and shorts. Lindex’s design manager, Nina Starck, gives the example of shorts, knitted top and a bikini underneath for a boho-chic look.
   To emphasize a retro feel, Cruz can be seen in one image posing next to a turntable with an LP.
   This latest part of the Lindex spring collection hits stores, online and offline, on May 6.
   Cruz won an Academy Award for best supporting actress in the 2008 Woody Allen film, Vicky Cristina Barcelona. News of the Lindex spring campaign breaking first surfaced on April 15.
   While a Swedish-originated brand, Lindex was acquired by the Finnish retailer Stockmann in 2007. It currently has around 400 stores, including Russia and the Middle East.


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