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Sponsored video: ASOS kicks off its Denim Challenge competition, open today only

Filed by Lucire staff/May 10, 2013/6.14

A Lucire special promotion

Many of our female readers are already sold on ASOS, so it’s great to see the online retailer give the men some consideration.
   It’s started on an item of clothing that most men should have no trouble ordering online: denim. The two new videos promoting the ASOS Menswear Denim range—which has over 600 styles—are cheeky and should appeal to most men. It’s asking men to send them challenges, and ASOS will respond to the best ones using items from the range.
   The first video is a humorous look at how one can become a drummer—with ASOS skinny jeans, of course—while the second, on how to save a football team from relegation, requires ASOS denim shorts.
   Netizens are asked to submit a challenge to ASOS at its Twitter account at ASOS_Menswear, hashtagging denimchallenge, or via an email form at the end of its videos.
   Challenges could include a request for help to meet a girl, or freezing jeans, as the company.
   ASOS says it will reply back to the best challenges, each using a product from its denim line.
   The idea behind the humorous campaign is to spark a conversation.
   ASOS has also launched a competition to tie in with the campaign, opening the morning of May 10, and closing at 4.30 p.m. BST. The winner is the one who Tweets the best denim challenge, as determined by the judges—with humour and imagination the two criteria they are looking for. The winner takes home a denim item of their choice. Full rules can be found at ASOS’s website.
   ASOS was founded in 2000 in the UK, and was floated on the AIM at the London Stock Exchange the following year. It now carries over 50,000 branded and own-label lines, with 1,500 new product lines being introduced each week.

Post sponsored by ASOS

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