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May 13, 2013

Penélope Cruz models third part of Lindex’s summer 2013 campaign

Lucire staff/8.24

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Swedish brand Lindex, owned by the Stockmann group in Finland, has launched the last part of its summer 2013 campaign, starring Penélope Cruz.
   The first part, which broke on April 15, saw Cruz in Hollywood mode, playing on her Oscar-winning persona. The second part of the campaign, announced at the end of April, had the actress in a relaxed home environment.
   The third and final part conveys a beachy, outdoors feel as Lindex pushes beach tunics, striped tops, shorts and maxi dresses.
   They hit Lindex stores, on- and offline, on May 20.
   In a release, Nina Starck, design manager at Lindex, says, ‘This is “the” holiday collection! We have continued the popular modern preppy style with a playful twist for our Holly & Whyte collection this summer. And I am convinced that it will be just as well appreciated by our customers as the earlier collections from Holly & Whyte.’
   The colour palette includes white and navy, along with red, green, orange and neon colours. Stripes and paisley patterns also feature, according to the company.
   Cruz won an Academy Award for best supporting actress in the 2008 Woody Allen film, Vicky Cristina Barcelona. Lindex currently has around 400 stores, including in Russia and the Middle East.


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