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Sin-Care: when you’re bad, they’re better


NEWS
Filed by Elyse Glickman/July 22, 2013/23.06



Specialized beauty boutiques like Fred Segal Santa Monica’s NewBeauty shop are stocked with lotions and potions that attack everything that ails us, from sun spots, to wrinkles, to dark under-eye circles. While pretty much every catchy cosmetic line featured at the New Beauty Shop, for example, allows the customer to pick and choose the best formula for her particular beauty needs and perceived flaws, the Australian line Sin Care (sin-care.com.au) brings in a little bit of mixology.
   The line of Booster Serums, attired in bright boxes with Varga-eque iconography, target specific sins committed by even the most well intentioned beauty fanatics. Once you pick two or three serums, they can be used in a “cocktail” to bring about a changed face. The expert on hand, for example, prescribed the Sun Goddess and the Sleep Doctor formulas based on my concern for the pesky sun spots altering my otherwise decent skin and my crazy sleep habits. She also threw in a travel-sized sample of Party Girl, which she described as a great all-around serum for those nights we have a little too much fun.
   Now available in the US (for about US$80), these serums also feature lovely, subtle fragrances, and some impart a healthy shimmer that enhances foundation and CC and BB creams.
   The NewBeauty shop, based on the groundbreaking beauty magazine, not only displays the Varga girls and their potions seductively, but also feature an unusual “test tubes” section where, for US$30, you can mix and match generous samples of the various products recommended by the magazine’s writers, editors and featured doctors on their pages.—Elyse Glickman, US West Coast Editor


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Filed under: beauty, Los Angeles, Lucire

 

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