by Lucire staff/August 13, 2013/13.51
Zeo, a new soft drink from Freedrinks Ltd., launches this summer with an advertising campaign starring the Ukrainian-born British actress Vera Filatova, best known for her role as Elena in Channel 4â€™s Peep Show.
The dramatic advertisement sees Filatova ride on horseback through ice, then a forest where she is chased by wolves, before reaching a London bar.
The campaign cost Â£4Â·2 million, highlighting the drink’s ‘refreshing and surprising tingling taste sensation,’ says the company.
The drink targets a premium market and has fewer than 60 calories, with no artificial ingredients. It is meant to be served “Russian-style”, chilled at 4Â°C and without ice.
The frozen scenes are real: Freedrinks, collaborating with Enter and Framestore, went to the Arctic Circle with a team of 60 for the filming, over six days.
The advertisement was directed by Paul Shearer, creative director of Enter.