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Blake Lively is L’Oréal’s newest celebrity face

Filed by Lucire staff/October 30, 2013/22.08

Txema Yeste/L’Oréal Paris

A fortnight after announcing that Lara Stone is to be its new face, L’Oréal Paris has added Blake Lively to its roster.
   The French giant has always been able to tap in to the faces of the moment, some for long-term contracts—Aishwarya Rai is notable among them—and others for a brief period, such as Elizabeth Banks.
   Lively, 26, is married to the actor Ryan Reynolds, and is best known for her role on Gossip Girls. She and Reynolds met while filming Green Lantern. She has met with critical acclaim in The Private Lives of Pippa Lee, The Town and Savages.
   L’Oréal calls her a ‘rising star, an indisputably talented actress in international cinema.’
   Cyril Chapuy, international managing director of L’Oréal Paris, says that Lively can play ‘with elegance and sensuality, all modern codes of Hollywood glamour. She has become a beauty icon for a generation with her incredible blonde hair, sparkling eyes and a ravashing smile. She is also an extremely strong and charismatic actress.’
   Lively said in a release that she was proud to represent the brand, with its message ‘rooted in self-confidence’.
   Beyond Stone, Lively joins Julianne Moore, Freida Pinto, Jennifer López, Eva Longoria, Beyoncé, Laetitia Casta and Jane Fonda among L’Oréal Paris spokeswomen.

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