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Chanel’s new flagship boutique in Melbourne, with limited-edition handbag commemorating opening

Filed by Lucire staff/November 1, 2013/2.04

Chanel has opened a new Melbourne flagship boutique at 140 Flinders Lane, replacing an earlier location.
   The new 620 m² boutique features a full Chanel range of ready-to-wear, handbags, shoes, accessories, fine jewellery, watches and fragrance.
   A limited-edition Boy Chanel handbag has been especially created by Karl Lagerfeld to commemorate the opening. It bears the signature ‘Exclusive Edition Melbourne’ and is made of python skin.
   The boutique has been designed by New York architect Peter Marino. The building was refurbished in 2013, including the alteration of the façade with larger windows and Parisian-style balconettes on the first and second floors.
   An additional floor and a rooftop garden were added to the building.
   Marino’s inspiration was Gabrielle Chanel’s apartment at 31, rue Cambon, Paris, and uses soft gold, bronze, glass, and lacquer.
   The building comprises individual salons, with accessories and jewellery on the ground floor, with 24 items of haute joaillerie exhibited until January.
   Three ready-to-wear salons are upstairs, featuring the newest collection, and a VIP room.
   Chanel has commissioned art for the boutique, including lamps by Goossens, a bronze table by Laurence Montano, and a coffee-table by Ingrid Donat. There are also Liza Lou’s Gather, Peter Dayton’s Pearls and Dorothy Napangardi’s Karlangu.

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