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Pandora launches Essence Collection of fine jewellery

Filed by Lucire staff/November 4, 2013/23.42

Pandora has launched its Essence Collection, featuring a range fine jewellery. Australian music video director Kinga Burza serves as the campaign’s spokeswoman and the brand’s ambassador.
   The collection will be available at Pandora’s Concept Stores in select markets.
   The Pandora Essence Collection features a slender sterling silver bracelet with a range of 24 charms, hand-finished from precious metals and semi-precious stones. The charms lock in to the bracelet and slide securely in place, with the company’s trade-mark system, using a flexible silicone grip inside each charm.
   The charms represent, says, Pandora, ‘joy, trust, passion, confidence, love, courage, faith, wisdom and many more.’
   The range has been created by women for women, says the company, citing its use of international research.
   ‘Now women can not only celebrate their unforgettable moments in life with their bracelet, they can also express their inner values,’ says Pandora COO, Stephen Fairchild.

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