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January 10, 2014

H&M shows David Beckham line for kids, Olympic sportswear capsule collection

Lucire staff/22.31

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Above H&M has new designs in both its Olympic-tested Sport range and the David Beckham bodywear line, extending into a kids’ range.

Hennes & Mauritz has shown extra collections for the winter, including an extension of David Beckham’s into childrenswear.
   The Beckham Bodywear collection for boys will launch in February, following the key trends of the main Beckham line—which this season means wide and thin stripes, that supposedly come from the footballer’s love of vintage sportswear.
   H&M continues its sporting theme with its latest Go Gold collection, which celebrates the retailer collaboration with the Swedish Winter Olympic team for Sochi 2014. The capsule collection from H&M Sport features both functional and casual designs, and H&M says selected pieces have been tested by members of the Olympic team.
   ‘Functionality is a priority,’ says H&M. The collection has lightweight down and breathable running jackets, as well as accessories such as sneakers, backpacks and sunglasses.
   ‘The athletes of the Swedish Olympic Team are really excited about the H&M outfits for Sochi 2014—both for their functionality and their style,’ says Swedish swimmer and Olympic medallist Thérèse Alshammar in a release. ‘It’s great to share the Olympic look with fans through the Go Gold collection at H&M Sport, and it was fun to contribute with our input during the design process.’
   Staying with sports, H&M Sport also releases a tennis collection inspired by Tomas Berdych’s clothing for the Australian Open. Berdych had design input into the range, which features stripes and colour blocking. The range hits stores on- and offline now.
   Finally, lighter shades are the order of the day at H&M Conscious, made from sustainable materials, and, this season, taking its inspiration from modern dance.
   The company will head back to the Paris catwalk on February 26 with its H&M Studio collection.


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