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Max Fashions’ Lambton Quay store a more inviting space

Filed by Lucire staff/March 14, 2014/23.53

Top Lighter woods and brass give the revamped Max store a more retreat-like feel. Above Max’s Emma Tate, down from Auckland for the event.

Max Fashions’ Lambton Quay store is looking refreshed in Wellington, as Lucire checked out the new space earlier in March at its press opening.
   The logo may be familiar, and the façade isn’t that different to what customers are used to, but inside, the store has a far more welcoming feel.
   Thanks to a canny use of materials (maple and brass) and the available space, the store now feels more homely. Max’s description of a ‘relaxed retreat’ is not far off: when you get inside, especially further down the back of the store, there is a sense of private spaces and a less “commercial” atmosphere to what existed before. Max has also been careful to divide the clothes into themes, helping customers interact based around lifestyle rather than types of garments.
   Cheshire Architects’ Nat Cheshire and Emily Priest were behind the redesign. The new store reopened on February 25.

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