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April 30, 2014

Lorde and MAC collaborate on limited-edition lipstick and eyeliner

Lucire staff/3.02

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Above The new campaign image from MAC, featuring Lorde. Below right Lorde performing at Coachella this year.


Frazer Harrison/Getty Images/MAC Cosmetics

New Zealand’s biggest music name, Lorde, has teamed up with MAC Cosmetics on two limited-edition products available from June 27, 2014.
   The two products to bear Lorde’s name are the Pure Heroine amplified deep plum lipstick, and the Penultimate eyeliner in Rapidblack true black, each retailing at NZ$40.
   The deep plum shade is said to be the musician’s signature shade.
   The products will be available online and at select locations throughout New Zealand.
   MAC has often collaborated with edgy musicians, most famously this decade with Lady Gaga. Cyndi Lauper, Beth Ditto, and Nicki Minaj have also appeared in recent MAC campaigns.
   The brand also worked with Lorde at the Grammys, with MAC senior artist Amber Dreadon (Amber D) creating the singer’s look.
   MAC has hashtagged the campaign MACLorde for social media.

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