Chanel has opened its ephemeral boutique in Saint-Tropez at la Mistralée (1, avenue du Général Leclerc, 83990 Saint-Tropez) for the fifth year, with a colourful décor inspired by the December 2013 Métiers d’Art Paris–Dallas collection.
On entry, Chanel shows off its prêt-à-porter, with the ceiling featuring a millefeuille of translucent paper. Reflecting the Paris–Dallas collection, the rooms are in beige, brown, rose, garnet, sunflower, white and black. Each features a different collection: bags, jewellery, small leather goods, and shoes each occupy one; the watch space features the J12, Première, Mademoiselle Privé and high jewellery items.
In keeping with Saint-Tropez, La Mistralée has a pool, with chairs and parasols, and gardens. Chanel has placed its beachwear, towels and high summer accessories at the pool house. Skin care, make-up and fragrance will join the rest of the collections at the boutique in coming weeks.
It will remain open till October 2014.